Who is the Frankly Independent IT Advisor Program for?

MSP owners, ex-VAR reps, solo IT consultants and fractional CIOs, and in-house IT pros with a side practice. No LLC required, no quotas.

How does the program work?

You bring the relationship by referring, co-managing, or self-sourcing the deal. Frankly handles the architecture review, pricing validation, and vendor management. You get paid on every closed deal, with commission deposited directly and tracked in your partner dashboard.

25–40% of Frankly's gross margin on every closed deal. Pure Referral pays 25–30%, Co-Managed pays 30–35%, and Self-Sourced pays 35–40%.

Are there quotas, territories, or exclusivity clauses?

No. There are no quotas, no territory restrictions, and no exclusivity clauses.

Do I need to become a reseller?

No. Frankly runs the procurement end-to-end so you keep the trusted-advisor role with your client and don't need to set up reseller agreements with distributors.

What support do partners get?

AI architecture reviews, competitive pricing data, independent quote validation, full deal support on co-managed deals, transparent reporting in a partner dashboard, and vendor-neutral recommendations.

AI-Powered Strategy Platform

Your AI-Powered IT Strategy Partner

Frankly's AI automates IT procurement complexity—analyzing industry standards, comparing vendors head-to-head, mapping compliance requirements, calculating ROI, and guiding implementation. From architecture recommendations to strategic justification, we eliminate guesswork and accelerate confident decisions.

Schedule a Meeting

Download our app

Frankly AIonline

IT Strategy & Pricing Assistant

👋 Hi, I'm F

5-15%

Average Savings

Clear Roadmaps

Phased guides for every maturity level

6+ Standards

PCI-DSS, HIPAA, SOC2, ISO27001 & more

AI-powered analysis across 100+ vendors & platforms

Check PointPalo Alto NetworksDellProofpointFortinetCrowdStrikeCiscoMicrosoftZscalerAruba / HPEArista

What Frankly's AI Does

From architecture design to investment justification, our AI handles the complexity so you can focus on decisions.

Use Case Playbooks

Discover proven architectures and product stacks tailored to your industry and use case.

Competitive Comparisons

AI-powered head-to-head vendor analysis revealing which solutions excel where.

Compliance Mapping

Automatically identify which solutions address PCI-DSS, HIPAA, SOC2, ISO27001, and more.

ROI Benchmarks

See payback period, annual savings, and 3-year value by organization size and industry.

Implementation Roadmaps

Phased deployment guidance scaled to your organization's maturity level.

Two Ways to Start

Pick your starting point

Whether you have a quote in hand or need a strategy from scratch — Frankly has you covered.

🔍

You have a quote

Sanity Check

Drop in your vendor quote. Frankly AI goes line by line — flagging overpriced SKUs, wrong-sized products, and compliance gaps. You'll know exactly where you stand before you sign anything.

Run My Sanity Check →

Project Review

Tell us about your environment — size, industry, compliance needs. Frankly AI designs your architecture, compares top vendors head-to-head, and delivers a branded report with a full ROI breakdown.

Start My Project Review →

How It Works

Sanity-check your IT spend in 3 steps

No commitment, no pressure. Just honest pricing.

Submit Your Quote

Tell us what you're buying — product names, quantities, and the price you've been quoted by another reseller.

We Price It Out

Our team checks our distributor pricing and comes back with a competitive offer — usually within 24 hours.

Compare & Save

See a side-by-side comparison. If we beat the price, you save. If not, you've confirmed you're getting a fair deal.

Non-Profit Program

Your mission is too important to overpay for technology.

Non-profits, charities, and community organizations deserve the same enterprise-grade IT and cybersecurity — without the enterprise price tag. Frankly has a dedicated program to help mission-driven organizations spend less on technology and more on what truly matters.

We believe the communities you serve deserve an organization that's fully funded, fully protected, and fully focused — not one stretched thin by overpriced vendor quotes.

Learn About Our Non-Profit Program Contact Us

Lowest Possible Pricing

We go the extra mile to get non-profits the absolute best pricing from our distributor network — so every dollar stretches further.

Full IT & Cybersecurity Coverage

From firewalls to cloud security to networking — we help non-profits build secure, reliable infrastructure on a tight budget.

Dedicated Support

Non-profit clients get hands-on help from our team. We understand your constraints and work around them.

For IT Professionals

Earn commissions on IT deals you refer

Join the Frankly Independent IT Advisor Program and get paid 25–40% of gross margin on every closed deal.

Our Partner Program

What We Cover

Products across every IT category

Firewalls

Palo Alto, Fortinet, Check Point

Endpoint Security

CrowdStrike, SentinelOne, Carbon Black

Networking

Cisco, Aruba, Arista

Cloud Security

Zscaler, Prisma, Cloudflare

Backup & Recovery

Veeam, Datto, Acronis

Servers & Storage

Dell, HPE, Lenovo

Collaboration

Microsoft 365, Zoom, Teams

Licensing

Microsoft, VMware, Adobe

Storage Sizing Guide 2026

Enterprise Storage Sizing:
Pure Storage vs NetApp vs Dell EMC

Find the right all-flash array, HCI, or NAS for your workload — and get NET pricing that beats your current quote.

Get a Competitive Quote

Storage Sizing Fundamentals

Three key metrics determine the right platform:

Capacity

Usable ÷ (1 − dedup ratio)

DB: 3:1–5:1 · VMs: 2:1–4:1 · Backup: 10:1–65:1 · Media: 1:1. Add 25% headroom.

IOPS

Workload peak × 1.25

SQL Tier-1: 50K–10M+ IOPS · VMware: 10–50 IOPS/VM · VDI: 15–60 IOPS/desktop

Latency Tier

< 1ms / 2-5ms / tolerant

Tier-1 (DB): < 1ms all-flash · Tier-2 (general): 2–5ms · Tier-3 (backup): latency-tolerant

Enterprise Storage Vendor Comparison 2026

Pure Storage FlashArray

Recommended

Best all-flash — no forklift upgrades, 6-nines availability

//X10 · //X50 · //X70 · //X90 · //C60 · //C70

NetApp AFF / ONTAP

NAS/Unified

Best NAS/unified — hybrid cloud with Cloud Volumes ONTAP

A150 · A250 · A400 · A800 · A900 · C-Series

Dell EMC PowerStore

Enterprise

General enterprise block + file — broad portfolio

500T · 1000T · 3000T · 5000T · 7000T · 9000T

Dell PowerMax

Tier-1

Mission-critical Tier-1 — financial services gold standard

PowerMax 2000 (6.5M IOPS) · PowerMax 8000 (10M IOPS)

HPE Alletra

Mid-Market

InfoSight AI predictive support — best mid-market value

Alletra 6000 (11PB) · Alletra 9000 (9PB/7M IOPS)

Nutanix HCI

VMware Exit

Best VMware replacement — AHV is free, scales by node

NX-1000 · NX-3000 · NX-5000 · NX-8000 (GPU/AI)

Leaving VMware in 2026?

Broadcom's VMware pricing has increased 3–10× for most organizations. Nutanix with AHV (free hypervisor) is the most natural exit path — same HCI architecture, zero hypervisor license. Frankly is helping many customers make this move. Get a migration quote →

Not sure which storage platform is right?

The AI sizing tool will ask about your workloads, capacity, IOPS needs, and existing vendor — then give you a specific recommendation.

Workload type (DB/VMs/NAS)

Usable capacity needed

Performance tier

Protocol (block/file/object)

Existing vendor

VMware exit plans

Click the chat bubble → say "help me size storage"

Storage FAQs

Pure Storage vs NetApp — which all-flash array is better?

Pure Storage wins on simplicity, performance consistency, and the Evergreen model (no forklift upgrades — ever). NetApp wins on NAS features, ONTAP data services (SnapMirror, FlexClone, SnapVault), and hybrid cloud story with Cloud Volumes ONTAP. For a pure block storage need (SQL Server, Oracle, VMware), Pure is typically simpler and faster. For mixed NFS/SMB + block workloads, NetApp is more flexible.

What is the Nutanix Evergreen model and why does it matter?

Pure Storage's Evergreen model means you subscribe to storage — hardware refreshes are included in the subscription cost, with no forklift upgrades and no data migration. Every 3-5 years, Pure replaces your controller shelf for free (with Evergreen//Forever perpetual) or includes it in the subscription (Evergreen//One). This eliminates the hidden cost of storage refresh cycles.

Should I leave VMware for Nutanix in 2026?

Broadcom's VMware licensing restructure has caused 3-10× price increases for most organizations. Nutanix with AHV (its free hypervisor) is the most natural exit path — you keep the same HCI architecture, same Prism management, and AHV handles the hypervisor role without a license fee. Frankly is helping many customers make this transition right now.

How do I size all-flash storage for a SQL Server workload?

SQL Server OLTP needs: <1ms latency, 10,000–100,000+ IOPS depending on database size and concurrency, and high read/write throughput. Start with your current workload's IOPs (use SQL Server's performance monitor). Apply 3:1-5:1 dedup/compression for SQL data. Add 25% capacity headroom. For <500K IOPS, Pure FlashArray//X10 or X20. For 500K-2M IOPS, //X50 or X70. NetApp AFF A400/A800 also handles SQL well.

What's the difference between SAN and NAS?

SAN (Storage Area Network) provides block storage — raw disk volumes presented to servers over Fibre Channel or iSCSI. Best for databases, VMs, and workloads needing low latency. NAS (Network Attached Storage) provides file storage — shared folders over NFS (Linux/VMware) or SMB (Windows). Best for file shares, home directories, and unstructured data. Many modern arrays (Pure, NetApp, Dell PowerStore) support both block and file from the same platform.

How much does enterprise storage cost?

Entry all-flash (Pure FlashArray//X10, Dell PowerStore 500T, HPE Alletra 6000): $30,000–$80,000. Mid-range (Pure //X50, NetApp AFF A400, Dell PowerStore 3000T): $80,000–$250,000. Enterprise (Pure //X70/X90, NetApp AFF A800, Dell PowerMax): $250,000–$1M+. Pure Storage and Nutanix also offer subscription/OpEx models. Frankly quotes NET pricing — typically 15-30% below list.

Ready to save on enterprise storage?

Frankly quotes NET pricing on Pure Storage, NetApp, Dell, and Nutanix — typically 15–30% below list. Submit your quote and we'll beat it in 48 hours.

Get a Competing Quote

Looking for storage vendor comparison instead? See our Enterprise Storage Comparison