Who is the Frankly Independent IT Advisor Program for?

MSP owners, ex-VAR reps, solo IT consultants and fractional CIOs, and in-house IT pros with a side practice. No LLC required, no quotas.

How does the program work?

You bring the relationship by referring, co-managing, or self-sourcing the deal. Frankly handles the architecture review, pricing validation, and vendor management. You get paid on every closed deal, with commission deposited directly and tracked in your partner dashboard.

25–40% of Frankly's gross margin on every closed deal. Pure Referral pays 25–30%, Co-Managed pays 30–35%, and Self-Sourced pays 35–40%.

Are there quotas, territories, or exclusivity clauses?

No. There are no quotas, no territory restrictions, and no exclusivity clauses.

Do I need to become a reseller?

No. Frankly runs the procurement end-to-end so you keep the trusted-advisor role with your client and don't need to set up reseller agreements with distributors.

What support do partners get?

AI architecture reviews, competitive pricing data, independent quote validation, full deal support on co-managed deals, transparent reporting in a partner dashboard, and vendor-neutral recommendations.

AI-Powered Strategy Platform

Your AI-Powered IT Strategy Partner

Frankly's AI automates IT procurement complexity—analyzing industry standards, comparing vendors head-to-head, mapping compliance requirements, calculating ROI, and guiding implementation. From architecture recommendations to strategic justification, we eliminate guesswork and accelerate confident decisions.

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Frankly AIonline

IT Strategy & Pricing Assistant

👋

5-15%

Average Savings

Clear Roadmaps

Phased guides for every maturity level

6+ Standards

PCI-DSS, HIPAA, SOC2, ISO27001 & more

AI-powered analysis across 100+ vendors & platforms

Check PointPalo Alto NetworksDellProofpointFortinetCrowdStrikeCiscoMicrosoftZscalerAruba / HPEArista

What Frankly's AI Does

From architecture design to investment justification, our AI handles the complexity so you can focus on decisions.

Use Case Playbooks

Discover proven architectures and product stacks tailored to your industry and use case.

Competitive Comparisons

AI-powered head-to-head vendor analysis revealing which solutions excel where.

Compliance Mapping

Automatically identify which solutions address PCI-DSS, HIPAA, SOC2, ISO27001, and more.

ROI Benchmarks

See payback period, annual savings, and 3-year value by organization size and industry.

Implementation Roadmaps

Phased deployment guidance scaled to your organization's maturity level.

Two Ways to Start

Pick your starting point

Whether you have a quote in hand or need a strategy from scratch — Frankly has you covered.

🔍

You have a quote

Sanity Check

Drop in your vendor quote. Frankly AI goes line by line — flagging overpriced SKUs, wrong-sized products, and compliance gaps. You'll know exactly where you stand before you sign anything.

Run My Sanity Check →

Project Review

Tell us about your environment — size, industry, compliance needs. Frankly AI designs your architecture, compares top vendors head-to-head, and delivers a branded report with a full ROI breakdown.

Start My Project Review →

How It Works

Sanity-check your IT spend in 3 steps

No commitment, no pressure. Just honest pricing.

Submit Your Quote

Tell us what you're buying — product names, quantities, and the price you've been quoted by another reseller.

We Price It Out

Our team checks our distributor pricing and comes back with a competitive offer — usually within 24 hours.

Compare & Save

See a side-by-side comparison. If we beat the price, you save. If not, you've confirmed you're getting a fair deal.

Non-Profit Program

Your mission is too important to overpay for technology.

Non-profits, charities, and community organizations deserve the same enterprise-grade IT and cybersecurity — without the enterprise price tag. Frankly has a dedicated program to help mission-driven organizations spend less on technology and more on what truly matters.

We believe the communities you serve deserve an organization that's fully funded, fully protected, and fully focused — not one stretched thin by overpriced vendor quotes.

Learn About Our Non-Profit Program Contact Us

Lowest Possible Pricing

We go the extra mile to get non-profits the absolute best pricing from our distributor network — so every dollar stretches further.

Full IT & Cybersecurity Coverage

From firewalls to cloud security to networking — we help non-profits build secure, reliable infrastructure on a tight budget.

Dedicated Support

Non-profit clients get hands-on help from our team. We understand your constraints and work around them.

For IT Professionals

Earn commissions on IT deals you refer

Join the Frankly Independent IT Advisor Program and get paid 25–40% of gross margin on every closed deal.

Our Partner Program

What We Cover

Products across every IT category

Firewalls

Palo Alto, Fortinet, Check Point

Endpoint Security

CrowdStrike, SentinelOne, Carbon Black

Networking

Cisco, Aruba, Arista

Cloud Security

Zscaler, Prisma, Cloudflare

Backup & Recovery

Veeam, Datto, Acronis

Servers & Storage

Dell, HPE, Lenovo

Collaboration

Microsoft 365, Zoom, Teams

Licensing

Microsoft, VMware, Adobe

WAF Sizing Guide 2026

WAF Sizing Guide:
Cloudflare vs F5 vs Imperva vs FortiWeb

Protect your web apps and APIs with the right WAF — and get competitive pricing that beats your current vendor.

Get a Competitive Quote

WAF Sizing by Traffic Volume

Match your peak traffic to the right tier:

Small

< 100 Mbps

Cloudflare Pro/Business or AWS WAF

DNS change only, no hardware

Medium

100 Mbps – 1 Gbps

Cloudflare Enterprise, FortiWeb 600F–1000F, Imperva Standard

Consider cloud WAF for scalability

Large

1 Gbps+

Cloudflare Enterprise, F5 i5800+, Imperva Enterprise

On-prem WAF + cloud DDoS scrubbing

⚠️ DDoS note: On-prem WAF appliances alone cannot absorb large-scale DDoS. Cloud-based scrubbing (Cloudflare Magic Transit, Imperva, AWS Shield Advanced) is required for volumetric attacks.

WAF Vendor Comparison 2026

Cloudflare WAF

Recommended

Best price/performance — cloud-native & SaaS apps

Free · Pro $20/mo · Business $200/mo · Enterprise

Check Point CloudGuard WAF

DevSecOps

AI-based zero-day blocking + AppSec-as-code CI/CD

Standard · Advanced · Enterprise (Infinity Portal)

F5 BIG-IP

Enterprise

Complex enterprise apps & financial services

i2800 (5G) · i4800 (10G) · i5800 (20G) · i10800 (40G)

Imperva WAF

Compliance

E-commerce, healthcare, PCI-DSS compliance

Professional · Business · Enterprise · Enterprise+

Fortinet FortiWeb

Fortinet

Best for Fortinet Security Fabric shops

100F (25M) · 600F (250M) · 1000F (1G) · 3000F (5G)

AWS WAF

AWS

AWS-native apps — pay-per-use, zero infra

Pay-per-use + Shield Standard/Advanced

Not sure which WAF fits your stack?

The AI sizing tool will ask about your apps, traffic, compliance needs, and hosting environment — then give you a specific recommendation.

App type & hosting

Peak traffic volume

DDoS protection needs

Compliance (PCI/HIPAA)

API security requirements

DevSecOps / CI-CD

Click the chat bubble → say "help me size a WAF"

WAF Frequently Asked Questions

What is a WAF and do I need one?

A Web Application Firewall (WAF) sits in front of your web applications and filters malicious HTTP/HTTPS traffic — blocking SQL injection, XSS, OWASP Top 10 attacks, bot traffic, and DDoS. If you run any public-facing web app, API, or e-commerce site, you need one.

Cloudflare WAF vs F5 BIG-IP — which should I choose?

Cloudflare for cloud-native, SaaS, and mid-market. It's the easiest to deploy (just a DNS change), includes DDoS protection at no extra cost, and scales infinitely. F5 is better for complex on-prem enterprise apps with custom traffic manipulation needs — but it's 5–10× more expensive and requires F5-certified engineers.

Can a WAF protect against DDoS attacks?

Cloud-based WAFs (Cloudflare, Imperva) absorb L7 DDoS effectively — Cloudflare's network alone handles 100+ Tbps. For L3/L4 DDoS (volumetric attacks), you need upstream scrubbing — Cloudflare Magic Transit, Imperva DDoS Protection, or AWS Shield Advanced. On-prem WAF appliances alone cannot handle large-scale DDoS.

What is API security and WAF API protection?

APIs are now the #1 attack target. API security means validating that API calls match your expected schema (OpenAPI/Swagger), rate limiting, blocking credential stuffing, and enforcing mTLS. Cloudflare API Shield, Check Point CloudGuard WAF, and Imperva all include API-specific protection.

How much does a WAF cost?

Cloudflare Pro is $20/month per domain — extremely cost-effective for SMB. Business tier is $200/month. Enterprise is custom-priced. F5 hardware appliances start at ~$20,000 and require annual subscription + maintenance. FortiWeb appliances run $3,000–$80,000 depending on throughput. Frankly quotes NET pricing on all hardware WAF vendors.

What is WAF-as-code / DevSecOps WAF?

WAF-as-code means defining your WAF security policy in YAML or JSON and deploying it through your CI/CD pipeline — same as any other infrastructure. Check Point CloudGuard WAF supports this natively. This means security keeps up with deployments automatically instead of being a manual bottleneck.

Ready to get a better WAF price?

Frankly quotes NET pricing on Cloudflare, F5, Imperva, and FortiWeb — typically 15–30% below list. Submit your quote and we'll beat it in 48 hours.

Get a Competing Quote